Who we are

our people

Beef + Lamb New Zealand Ltd is the farmer-owned industry organisation representing New Zealand's sheep and beef farmers.

We invest farmer levies in programmes to grow the sheep and beef industry to provide sustainable returns now – and for future generations.

Our key programmes – Farm, Market, People and Information – deliver innovative tools and services to:

  • help you make informed decisions on your farm
  • maintain market access and open up new opportunities for New Zealand farmers
  • improve the farming systems of New Zealand's sheep and beef sector.

Our background

In 2010 we changed our name from Meat and Wool New Zealand to Beef + Lamb New Zealand Ltd, to reflect a new way of doing business as a meat-only organisation.

We share our name and brand with Beef + Lamb New Zealand Inc, which is responsible for promoting beef and lamb at home in the New Zealand market.

Domestic promotion is jointly funded by farmer levies and New Zealand meat processors and retailers. While we operate as separate entities, sharing the name aligns our work more closely on your behalf.

For nutritional information and resources for Kiwi retailers, teachers, kids and consumers, visit the Beef + Lamb New Zealand domestic promotion website.

Beef + Lamb New Zealand works to deliver benefits for sheep and beef farmers across New Zealand.