Red Meat Profit Partnership

We can’t control the weather or exchange rates. But we can help you to improve on-farm performance and profitability.

That's why farmers are investing in the red meat profit partnership - a collaborative programme that brings together partners from across the red meat sector to help our industry become more profitable, confident and productive.

Creating a sustainable future for sheep and beef farming

A group of agribusinesses and the government have partnered up to invest in a $65 million programme to drive sustainable, long-terms profits for New Zealand's red meat sector.

As well as Beef + Lamb New Zealand, there are nine other industry partners: meat companies Alliance Group, ANZCO, Silver Fern Farms, Greenlea, Blue Sky Meats and Progressive Meats, Rabobank and ANZ Bank, and business services firm Deloitte.

All will work together to support the adoption of best practice behind the farm gate, and between the farm and processor.

Focusing on farm business

The red meat profit partnership will arm farmers with knowledge and tools to encourage greater efficiency and profit – not production for production’s sake.

A national extension network for farmers will link meat processors, Beef + Lamb New Zealand, banks, universities, researchers, farm consultants, vets and fertiliser reps to provide the best information on which to base business decisions for your farm.

New technologies will be developed to help farmers measure and monitor on-farm activities and there will be more focus on agriculture in education to secure a flow of talented people into the sector.

How the programme is funded

In March 2013 farmers voted to contribute a total of $19.7 million dollars to the programme, funded from New Zealand Meat Board and Beef + Lamb New Zealand reserve funds.

Farmer investment is approximately 30 per cent of the total cost of the red meat profit partnership. For every $1 of farmer investment, we leverage a further $2.33 of government and industry partner funding.